To launch Brilliant Shine Plus, Sun invited a select group of influencers to the Vaudeville Theater.

The afternoon opened with a presentation on the big screen, framed by tall arched windows and views across the Amsterdam rooftops. The guests then gathered around one long table, dressed in white linen with Delft blue plates, blue candles and flowers in blue and white, with a personal name card and the shared lunch menu at every place.

The brand was present everywhere without ever feeling forced: in the colours, on the mantelpiece and on the table. The launch did not feel like a product demo, but like an afternoon to taste, talk and share together. The Vaudeville Theater is made for moments like these. It has light and character, and it is intimate enough for real conversation.

Would you like to introduce your brand in a more personal way? We would love to help you shape it.