EVENT CASES

Keune Launching the new line Curl

Confident Curl: Keune Transforms The Playing Circle

When Keune approached us with plans to launch their revolutionary Confident Curl line, we knew this would be something special. And it was the Keune team completely transformed our The Playing Circle venue into an elegant, inspiring showcase.

A Radical Transformation

With a keen eye for detail, the Keune experts transformed our venue, with its natural light and green views,into a breathtaking presentation. Where business meetings and events normally take place, stunning displays emerged featuring personal portraits, the complete Confident Curl collection in perfect installations, and tasteful catering zones. The beige and natural tones of their branding harmonized perfectly with our warm, open aesthetic.

The Playing Circle as a Canvas

The large windows overlooking the gardens became the perfect backdrop. The elongated displays along the glass walls, each featuring its own portrait and product visualization, created a gallery-like atmosphere. Keune's team worked seamlessly with our space, not against it, and that made all the difference.

A Celebration of Connection

As guests moved through the venue, there was always something new to discover: moisturizing creams, defining shampoos, beautifully styled catering, refreshing drinks at the bar. Keune had thought of everything,from the flowers to the finest details – and our space provided the perfect canvas for their vision.

What Keune Confident Curl Stands For

This line is specially formulated for curly and wavy hair, to hydrate, define, and protect against frizz. But for us as a venue, it was more: it was witnessing a brand choose The Playing Circle as their platform, trust it, and create something magical with it.

Thanks to Keune's creativity and our team, this was unforgettable.